When it comes to authors reaching out to their readers, the landscape has certainly changed over the past decade. In the past, authors could only directly connect to their readers via book tours or written correspondence. Today, however, writers have many new channels through which to connect to their readers. Here are some innovative ways that authors can use to speak with their readers directly
Many people may still be unfamiliar with Reddit. However, it's quickly
Goodreads
Goodreads is a platform for readers to create virtual bookshelves of the books they've read and to share their opinions with other readers. Authors can create author portals where they can receive reader feedback directly. This is an ingenious method for authors to be able to receive feedback directly on their work, in addition to an easy way for them to keep their readers posted on what they are up to.
Twitter, Facebook and other forms of social media
The publishing landscape is changing across the board and it's important for authors to keep up. If authors use these tools to communicate with their readers and publicize their brand, they will be able to successfully compete in today's market. Plus, their readers will appreciate their accessibility.
How important do you think it is for an author to have an online precence? If you loved a book and then found that the author had no social media accounts, would that bother you?
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